Treat Him Mean, Keep Him Keen?

So I'm essentially housebound until I get another client, and ended up watching an awful movie on Netflix, where one of the main characters advises a less experienced female, "Treat him mean, keep him keen."  Catchy, but sounded awfully bitchy, so I googled it and apparently it's a thing.  Perhaps not exactly in the literal sense, but more in the vein of why men love bitches (read it!).  Is that my problem?  Have I been too loving, supportive, and available, and therefore caused the men I want to move on?